Tuesday, October 12, 2010

How I did the Campbell's shoot

Recently I've been pretty tied up with several work, which involved our studio and some personal work. It's been a long while since my last upload and I've been procrastinating the updates, until today it hit me that the update will never get done unless i just yank it. So, here goes.

My latest work involves the FMCG (fast moving consumer goods) category. In this assignment, I was hired by an advertising agency to photograph Campbell's soup products, which is under the Kimball Malaysia's distribution. What I'd like to share with you are some after and before photos of this commercial assignment, just to give you an idea of how simple my workflow is for a big job like this.

Art Direction credit goes to Steven Kee.

Here's a line-up of Campbell's Instant Soup in boxes.

Another line-up of some muscular Campbell's Condensed soup in cans.

Prego is also under the same group under the Malaysia distribution.

Here's another variation of the Prego's shot I did for the art director's selection.

So, here's how I did it.


Lighting setup was pretty straight forward.
I had two side lights, one light to wash out the background and another overhead light for front fill. Exposures were measured using a flash meter.

The products was laid out on white plexiglass, which gives a nice smooth reflective effect. I love it because this cuts me time in post. It's just shoot, colour correct and bam! it's done! 

The Shot
For each setup, I used WhiBal and QP card for colour reference.

Imported the images in Lightroom, batch colour correct and export to hi-res TIFF! Simple as pie.

Hope this inspires you all to give a go at some product shooting on your own. Cheers!


  1. Thanks Dilla, tak sangka dpt feedback cepat mcm ni. Thanks :)

  2. Thank you for sharing this information. The information was very helpful and saved a lot of my time.

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  3. Salam AA! =D
    Long time not lepaking with u for dringking teh tarik aa Mr. Azhar.. =D Nice job! cool pictures..
    i will review your work in my blog.. soon! =)